We are excited to announce a refreshed look for AVA Solicitors. 

At AVA Solicitors, we are immensely proud of our team, the professional advice and service we provide in Business Law, Property Law, Wills & Estate Planning and Conveyancing.  While we are growing, we are committed to continuing our legacy to provide professional advice with honesty and integrity. 

Our new brand represents the convergence of our growth and our heritage.  More than simply a logo, our branding represents our values and the standards we proudly stand by. 

“Our logo has served us well for 11 years,” says Andre Vosloo, Founder & Director, AVA Solicitors. “The logo has a history and we wanted to be sure we honoured that.  While the firm has grown, we have also evolved, while remaining true to our core of developing strong relationships and combining expertise with a progressive approach to strategy and advice.”

The dominant emerald green of the new logo was chosen after much consideration.  Emerald green is the colour of growth, of spring and of renewal.   Through its association with the precious gemstone bearing its name, it also denotes wealth and refinement.  In colour psychology green is thought to bring balance, clarity and calm.  It will forever be the colour associated with AVA Solicitors, a reflection of the character of the firm and the character of the people within it.  

“The new AVA Solicitors branding is more complete, robust and all-encompassing.  It allows us to stand out and demonstrate our virtues more consistently, “says Andre.

A brand for the whole team

A key part of the branding process was to look at the top character strengths of each team member, through the VIA Character Strengths Survey and Report.  VIA, the Latin for ‘the way’, stands for Values in Action and is a science-based tool used by positive psychology to assess an individual’s character strengths and positive traits.   It works on the basis that we all possess the 24 key character strengths to varying degrees, giving everyone a truly unique profile.  Understanding and applying your main character strengths leads to both fulfilment and improved performance. 

We were delighted to discover that there was one strength that featured as the most commonly held strength amongst our team.  Honesty. 

According to the VIA Institute, honesty is a strength within the virtue of courage.  When you are honest you speak the truth, and you value the truth above all else. 

Anyone who works with the team at AVA Solicitors knows the importance to honesty to us.  We are proud to uphold a strong and healthy internal culture of honesty, fairness and enthusiastic professionalism which ensures an environment where good people perform exceptionally together to deliver commercially effective results for our clients.