“Our logo has served us well for 11 years,” says Andre Vosloo, Founder & Director, AVA Solicitors. “The logo has a history and we wanted to be sure we honoured that. While the firm has grown, we have also evolved, while remaining true to our core of developing strong relationships and combining expertise with a progressive approach to strategy and advice.”
The dominant emerald green of the new logo was chosen after much consideration. Emerald green is the colour of growth, of spring and of renewal. Through its association with the precious gemstone bearing its name, it also denotes wealth and refinement. In colour psychology green is thought to bring balance, clarity and calm. It will forever be the colour associated with AVA Solicitors, a reflection of the character of the firm and the character of the people within it.
“The new AVA Solicitors branding is more complete, robust and all-encompassing. It allows us to stand out and demonstrate our virtues more consistently, “says Andre.
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